Finnish Energy company Fortum sponsored a series of BMW electric cars to use in a fleet of emission-free taxis for use at the Finnish Ruisrock Festival, one the largest rock music festivals in Europe. The taxis will provide ride-sharing passengers free transportation to and from the three-day festival as a part of a clean-air, emission-free earth promotion.
Fortum brainstormed for ways to make it a memorable promotion. After the brainstorming session, one of the participants decided to try one of my techniques to tap into the subconscious mind. He wrote a letter to his subconscious mind and placed it in his desk.
(BELOW IS THE BLUEPRINT FOR THE LETTER)
Three days later, he retrieved the letter from his desk. His radio was playing music in the background. As he started to read the letter, he began to softly sing. Then suddenly an idea popped into his head—SINGING CABS.
He had computer tablets that contained a variety of songs with lyrics placed into each electric cab. Ride sharing passengers were offered free cab rides to and from the concert by singing. They were allowed to choose a song and follow and sing the lyrics together. But, if passengers stop singing, the cabs would stop.
The Fortum-BMW promotion was a sensation. Concert goers called them Karaoke cabs, and everyone wanted to ride singing to and from the Rock festival. The singing cabs got more media attention than the well-known singers and musicians at the festival.
LETTER GUIDELINES
When I am stonewalled, this is one of the most useful techniques I use to tap into my subconscious mind. Following are the guidelines. Work on a problem until you have mulled over all the relevant pieces of information. Talk with others about the problem, ask questions, and do as much research as you can until you are satisfied that you have pushed your conscious mind to its limit.
• Write a letter to your subconscious mind about the problem. Make it a more personal experience by giving your subconscious a name. I named mine simply “Brain.”
• Dear Brain…………Make the letter as detailed and specific as possible. Describe the problem definition, the attributes, what steps you have taken, the problems, the gaps, what is needed, what you want, what the obstacles are, and so on. Just writing the letter will help better define a problem, clarify issues, point out where more information is needed, and prepare your unconscious to work on a solution. The letter should read just like a letter you would send to a real person. Imagine that your unconscious is all-knowing and can solve any problem that is properly stated.
• Instruct your unconscious to find the solution. Write, “Your mission is to find the solution to the problem. I would like the solution in three days.”
• Seal the letter and put it away. You may even want to mail it to yourself.
• Let go of the problem. Don’t work on it. Forget it. Do something else. This is the incubation stage when much of what goes on occurs outside your focused awareness, in your unconscious.
• Open the letter in three days. If the problem still has not been solved, then write on the bottom of the letter, “Let me know the minute you solve this” and put it away again. Sooner or later, when you are most relaxed and removed from the problem, the answer will magically pop into your mind.
Creative Thinkering: Putting Your Imagination to Work by Michael Michalko http://www.amazon.com/dp/160868024X/ref=cm_sw_r_tw_dp_XUhvxb0YKA63R … via @amazon
